If you’re anything like me, an absurd percentage of your clothes are bike related. With that in mind, it’s still good news when somebody else jumps into the ring making clothes for riders, on or off the bike. Division26 is the latest company to join the party, and with Eric Carter backing the effort, expectations are high. Carter has joined forces with Bob Burns and Dale Rowley to launch “street and music influenced apparel and accessories aimed at the Mountain Bike lifestyle.” Yes, these guys like riding enough to capitalize the words “mountain bike.”
So far there’s only the standard fare of t-shirts, hoodies, and hats, but according to the press release, some technical clothing is on the way. Better start clearing room in the closet now. My advice: throw out the blue and green 80s riding shorts first.