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Do the test: clever campaign trying to keep riders safer

By Mike Smith ⋅ March 12, 2008 ⋅ Email This Post Email This Post ⋅ Print This Post Print This Post ⋅ Post a comment

Quiz time 

Alright, so this isn’t strictly mountain bike news, but most of us ride our bikes on the road at least occasionally, and this new awareness campaign from Transport for London is too cool to ignore. It’s a clever test of your savvy, and focuses on ‘change blindness’, the tendency for our brains to filter out certain information because our attention is elsewhere. It’s hard to say more without giving away the test answer, so check it out here and let us know how you do!

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Discussion

2 comments for “Do the test: clever campaign trying to keep riders safer”

  1. Wow, I had to watch it three times to catch that. That’s really cool… and scary.

    Posted by Steve | March 13, 2008, 8:56 am

  2. That’s really funny and really scary at the same time

    Posted by jamis007 | March 13, 2008, 12:26 pm

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